Supporting Good Athletes and Better People

NIL Advisors was borne out of two prominent Athens, Georgia area attorneys, William “Billy” Olson and Dustin Kirby, who recognized ample opportunity for legal guidance and to help student-athletes succeed in their new environments in Athens and around the country. With the help of former University of Georgia basketball star JJ Frazier, the NIL Advisors team was built to guide, nurture, and support student-athletes to capitalize on their talents.

The Wild West of NIL deals and compliance will be tricky to navigate, but with the legal knowledge, local connections, and collegiate athletics background, NIL Advisors is ready to help bridge the gap and provide opportunities for businesses, sponsors, organizations, and athletes alike to benefit.

Make no mistake, NIL Advisors is not a sports agency group. Our focus is on creating a robust individual brand for each athlete and finding the right partnerships for our team. NIL Advisors is a group of legal and negotiation experts and a pool of talented professionals looking to help college athletes earn the money they deserve and set them up for success in a career beyond athletics.

By fostering a culture of inclusivity, diversity, and allowing sports to shine, NIL Advisors is driven towards helping all student-athletes make the most out of their college experience. We take the stress off of the athletes, letting them focus on their schooling and sports while providing them financial opportunities, guidance, and support.

You’ve worked hard to get this far.
Let us help you go further.